Social Media Intern Summer Experience 2017

Social Media Intern Summer Experience 2017

The purpose of this campaign was to showcase the variety of experiences at the Wisconsin Union from […]

Theater Genre Materials 17-18

Theater Genre Materials 17-18

The theater “genre” rack card suite broke the season artists into categories that would interest different audiences. […]

Sunset Slam 2017

Sunset Slam 2017

The second annual Sunset Slam occurred in 2017, featuring the Wisconsin Union Directorate committees and their programming […]

Wisconsin Union Theater Season Look 17-18

Wisconsin Union Theater Season Look 17-18

Building of the clean and streamlined look of 2016-2017, the 2017-2018 season look increases event detail hierarchy. […]

Sunburst Festival 2017

Sunburst Festival 2017

At Sunburst Festival, first year and returning students come together to “discover” the Wisconsin Union, specifically Union […]

Tudor Dinners 2017

Tudor Dinners 2017

With 2015 & 2016 events having been held at Union South to smaller crowds, we looked to […]

The Campus Farmers Market 2017

The Campus Farmers Market 2017

The Campus Farmers Market look was already amazing but we were looking for a way to freshen things […]

The Brat Stand Poster Giveaway

The Brat Stand Poster Giveaway

The Brat Stand was looking for a fun, unique way to celebrate National Brat Day in August. We […]

New BBQ Stand

New BBQ Stand

The Wisconsin Union needed a name for the new BBQ restaurant on the Terrace that would complement the […]

March Madness 2017

March Madness 2017

Our annual March Madness at the Union campaign aims to engage students and drive business to our dining […]

Housewarming:  Memorial Union 2017

Housewarming: Memorial Union 2017

The Memorial Union first floor reopened to the public in the late fall/early winter of 2016/17 after […]

Sunburst Festival 2016

Sunburst Festival 2016

Wisconsin Union Marketing defines a new look for Sunburst Festival each year, to keep graphics feeling fresh […]

Wheelhouse Studios Brand Refresh

Wheelhouse Studios Brand Refresh

Being midway through 2017, it was time to refresh the original Wheelhouse Studios brand established in 2014. […]

Finals Frenzy 2017 (fall and spring) 

Finals Frenzy 2017 (fall and spring) 

Finals Frenzy is our way of thanking the students for a great semester, while opening our doors as […]

New Memorial Union Dining – first floor opening

New Memorial Union Dining – first floor opening

In 2017, the Wisconsin Union opened several new restaurants, markets & cafes on the first level of […]

Dining Facebook Ads

Dining Facebook Ads

Hiring efforts for new dining units opening spring/summer 2017 were augmented by Facebook advertising efforts. By spending […]

Terrace Summer Metro Bus and Airport Ads  

Terrace Summer Metro Bus and Airport Ads  

With fierce summer programming competition from other entities, like Breese Stevens, Edgewater, Live on King, other paddling […]

“Bring on the Chairs” and the 2017 Terrace Season

“Bring on the Chairs” and the 2017 Terrace Season

The Terrace chairs are a harbinger of spring in Madison and a highly anticipated day for campus […]

Outdoor UW 2017 Lifestyle Look

Outdoor UW 2017 Lifestyle Look

Building upon the refreshed branding for Outdoor UW in 2016, we took it a step further and […]

Union South Meeting Room Art

Union South Meeting Room Art

Wisconsin Union’s Union South building has many meeting rooms which are named after various campus and state-wide attributes. This signage […]

Terrace Merchandise

Terrace Merchandise

The Terrace is a friendly, relaxed, and vibrant place to be in the summertime. When it came to merchandise, […]

Storyteller Series

Storyteller Series

To tell the Union’s many stories in our history, we got the former director and current director to chat […]

Madison World Music Festival 2016

Madison World Music Festival 2016

The Madison World Music Festival is an annual event that spans an entire weekend, paying homage to music throughout […]

Wisconsin Union Fall Campaign: PLAY

Wisconsin Union Fall Campaign: PLAY

The purpose of the “A Place Where All Can Play” campaign was to showcase to new and returning students […]

Campus Farmer’s Market 2016

Campus Farmer’s Market 2016

The purpose of this campaign was to connect the Campus Farmers Market to the student body in a fun […]

Daily Scoop Identity Update

Daily Scoop Identity Update

Daily Scoop was part of the Memorial Union renovation project. While we kept the same name, we looked to […]

Graduation Campaign 2016

Graduation Campaign 2016

The Union offers events & activities for grads each year. This year we aimed to pull them […]

“Bring On The Chairs” Terrace Reopening 2016 Social Media

“Bring On The Chairs” Terrace Reopening 2016 Social Media

The reopening of the Terrace was a very exciting time. Social saw a lot of engagement from […]

Outdoor UW 2016 Summer Campaign

Outdoor UW 2016 Summer Campaign

After a few solid years of summer paddling rentals and having established the new Outdoor UW brand (under which […]

Terrace After Dark 2016

Terrace After Dark 2016

We took the opportunity to update the Terrace After Dark look in 2016 because of the new […]

Terrace 2016 Branding

Terrace 2016 Branding

The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]

Terrace 2016 Campaign

Terrace 2016 Campaign

The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]

Terrace Map 2015

Terrace Map 2015

The Terrace. Beloved by all.  Confusing to some. Where is the ice cream?   Where does someone buy […]

Sunburst Festival 2015

Sunburst Festival 2015

First year and returning students were able to kick the year off right with the annual Sunburst […]

NCAA Game Watch

NCAA Game Watch

As the Badger Men’s Basketball marched their way to the Championship Game on Monday, April 6th, the […]

Best Place to Work

Best Place to Work

Assistant Director for Dining Services, Carl Korz, approached Marketing to come up with ideas to get more […]

Open Mic Poster Collabortative Project

Open Mic Poster Collabortative Project

In a successful collaboration, the Wisconsin Union Marketing and Graphics Department, WUD-Music and Wheelhouse Studios came together […]

Hoofer “Choose Your Next Adventure” Brochure

Hoofer “Choose Your Next Adventure” Brochure

To highlight the new brand for Wisconsin Hoofers and the six Hoofer clubs and raise awareness of […]

Hoofer Resale Poster

Hoofer Resale Poster

The Hoofer Ski & Snowboard Club Resale is an annual sale that offers new and gently used […]

West Wing OPEN Campaign

West Wing OPEN Campaign

To celebrate the opening of Memorial Union’s new west wing, we created a comprehensive marketing campaign. THEME […]

75th Anniversary of the Wisconsin Union Theater

75th Anniversary of the Wisconsin Union Theater

This piece was created as a celebration of the 75th Anniversary of the Wisconsin Union Theater and […]

Madison World Music Festival 2014

Madison World Music Festival 2014

The Madison World Music Festival was celebrated at The Memorial Union and at The Willy Street Fair […]

Sunburst Festival

Sunburst Festival

Each Fall, the Wisconsin Union welcomes back UW-Madison students with two amazing celebrations. The Sunburst Festival showcases […]

Microcosm Café

Microcosm Café

Marketing was presented with an issue from the Badger Market’s Microcosm Café, located in the Microbial Science […]

Finals Survival Guide Campaign

Finals Survival Guide Campaign

To promote the Wisconsin Union buildings as the ultimate study spots for finals, a student-oriented design was […]

Campus Event Services Branding

Campus Event Services Branding

Campus Event Services new brand and identity. Colorful badges highlight the wide range of services (i.e.  – […]

Wheelhouse Identity

Wheelhouse Identity

A new identity for the Wheelhouse Studios located in Memorial Union. Taking as its cue the iconic chairs […]

Memoria Union Traffic Campaign

Memoria Union Traffic Campaign

These pieces helped patrons get to Memorial Union during construction. They were a bold, colorful way to […]

Terrace Brat Stand

Terrace Brat Stand

The new Brat Stand look creates a bright, welcoming place to grab lunch on the Terrace. Brats […]

Campus Farmers Market

Campus Farmers Market

The graphics for the Campus Farmers Market creates a organic and natural look that supports the mission […]

Capital Cafe Identity

Capital Cafe Identity

Capital Cafe restaurant updated logo and brand identity. The design strives for  a more modern, fresh look to highlight Capital […]

WU Annual 2013

WU Annual 2013

Wisconsin Union Annual 2013 Year in review booklet featuring Wisconsin Union stories from the last year. View […]

MU & US Bash Promo Tshirt 2013

MU & US Bash Promo Tshirt 2013

A hip, abstract and fun to wear t-shirt for students. The convergence of triangles in the design […]

Terrace Pole Banners

Terrace Pole Banners

These banners use historical and recent photos to convey the emotional aspect of the Terrace brand.  The […]

Year End Video 2013

Year End Video 2013

Wisconsin Union 2013 — One Year, One Giant Step Further  Wisconsin Union celebrates 2013 with this highlight […]

Badger Bash

Badger Bash

Badger Bash banners. Fall 2013