“Bring On The Chairs” Terrace Reopening 2016 Social Media
“Bring On The Chairs” Terrace Reopening 2016 Social Media
“Bring On The Chairs” Terrace Reopening 2016 Social Media
“Bring On The Chairs” Terrace Reopening 2016 Social Media
“Bring On The Chairs” Terrace Reopening 2016 Social Media
“Bring On The Chairs” Terrace Reopening 2016 Social Media
“Bring On The Chairs” Terrace Reopening 2016 Social Media
“Bring On The Chairs” Terrace Reopening 2016 Social Media
“Bring On The Chairs” Terrace Reopening 2016 Social Media
“Bring On The Chairs” Terrace Reopening 2016 Social Media

“Bring On The Chairs” Terrace Reopening 2016 Social Media

The reopening of the Terrace was a very exciting time. Social saw a lot of engagement from followers across all platforms. A combination of graduation weekend and the Terrace chairs returning led to a huge increase in followers on Facebook, Snapchat and Twitter over five days (when compared to monthly averages).

Social Media Platform New followers in 5-day period Average new followers in a month
Facebook 325 165
Twitter 350 565
Instagram 149 548
Snapchat 74 39

 The reopening of the Terrace and the return of the Terrace chairs also coincided with the madness of graduation weekend. The Union held many events for graduates between 5/12 and 5/14, including:

  • helping bring out the chairs on May 12
  • free supplies to decorate graduation caps
  • free music by Sixteen Candles and Gin, Chocolate and Bottle Rockets
  • photos on the big Terrace chairs at Union South and Memorial Union
  • free bowling for graduates at the Sett Rec

Posts from these five days include a lot of visuals like photo albums, GIFs, transformation photos from a black & white Terrace to a colorful one, live tours of the Terrace and coverage of grads and students helping bring out the chairs.

A full report can be found here.

 

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