Daily Scoop was part of the Memorial Union renovation project. While we kept the same name, we looked to refresh the brand to give a more friendly and playful take on the tradition and classic nature of serving up UW’s famous Babcock ice cream.
The logo got a modern update but kept playful elements that are reminiscent of swirls in ice cream. The color palette also got an update to include more vibrant bright colors that were infused throughout packaging, menu and experience design. Mixing the timeless with the fun/modern helps make this a memorable and instagrammable visitor experience.