The Madison World Music Festival was celebrated at The Memorial Union and at The Willy Street Fair this summer.
Marketing was approached with a challenge to create a “look” for this unique the festival, which is housed in two locations.
The look that was chosen was one created by one of the graphics interns. Incorporating world music with Madison, eye-catching color and an artistic perceptive, the look of the festival was as big a hit as the music.
We hope to use this again next year!