The Madison World Music Festival is an annual event that spans an entire weekend, paying homage to music throughout the world. Performed on multiple stages and locations, MWMF has become a community tradition. The posters created for this event set the tone for all the materials used during the event. They also tie into the beginning of the Wisconsin Union Theater season. Posters need to be informative, dynamic and engaging.
The look for this year was updated from previous Festivals. The images used are direct performers that would be at the Festival. The use of font isthe same as what the Wisconsin Union Theater would be using in the upcoming season. By providing a coloful filter on the photos, the posters provided logistical information with a text overlay that brought the entire piece together.