March Madness 2017
March Madness 2017
March Madness 2017
March Madness 2017
March Madness 2017
March Madness 2017
March Madness 2017

March Madness 2017

Our annual March Madness at the Union campaign aims to engage students and drive business to our dining units through several initiatives centered on the NCAA basketball tournament.

This year, in addition to our normal marketing materials, we introduced stylized coupons, an ESPN bracket challenge, and Babcock Flavor Faceoff.

Through these unique forms of promoting the campaign, we engaged students both online and in-person to create a well-rounded and extremely successful event.

 

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