These pieces helped patrons get to Memorial Union during construction. They were a bold, colorful way to inform patrons that despite construction, we we’re still open! The attention-grabbing design depicted brightly colored icons that illustrated our most sought after building features. Creative, bold headlines direct patrons to their favorite seasonal destinations such as a scoop of Babcock Hall Ice Cream or a relaxing lakeside view at the Memorial Union Terrace. Signs were strategically placed throughout a surrounding 2 block radius on campus.