Marketing was presented with an issue from the Badger Market’s Microcosm Café, located in the Microbial Science Building. While their central location in the building was a perfect, it left the product racks vulnerable to view, which was less than aesthetically pleasing.
In May, the Marketing Department Student Interns, Josie and Karen, met with the Building Manager, Badger Market Manager and Microcosm Café Manager. After learning the group’s ideas, the interns returned and worked with Graphic Design interns, discussing colors and designs. The following months, many ideas and plans were presented to the originally group. After many iterations, a design was chosen that would work well with the building and meet the needs of the Café.
By the end of July, Marketing was able to implement the approved design. The graphics, once installed, looked like they have always been part of the Microcosm Café, bringing the location to an elevated level.