The Wisconsin Union needed a name for the new BBQ restaurant on the Terrace that would complement the renowned Brat Stand. After weeks of tossing names back and forth, we realized the answer was right in front of us the whole time –The BBQ Stand. Simple, straightforward naming and a complimentary look meant that everything for this look came together pretty quickly. We designed a new logo, menus, POS and queue signage, and letterhead to support the brand and to raise awareness of the new unit.
New BBQ Stand
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