New Memorial Union Dining – first floor opening
New Memorial Union Dining – first floor opening
New Memorial Union Dining – first floor opening
New Memorial Union Dining – first floor opening
New Memorial Union Dining – first floor opening
New Memorial Union Dining – first floor opening
New Memorial Union Dining – first floor opening
New Memorial Union Dining – first floor opening
New Memorial Union Dining – first floor opening
New Memorial Union Dining – first floor opening

New Memorial Union Dining – first floor opening

In 2017, the Wisconsin Union opened several new restaurants, markets & cafes on the first level of Memorial Union. We worked with Thysse to develop and explore branding and experiential design concepts that connect the historic Memorial Union with the trends of today’s fast casual market.

Peet’s: Column artwork, Interior blade sign, templates and tags

Daily Scoop: New Logo and brand guidelines, Menus, Column artwork, Wallpaper, Small signage, templates and tags

Badger Market: Wallpaper, Blade Signs, Hours signs, Icon set, Small signage, templates and tags

Strada: New Logo and brand guidelines, Menus, Column artwork, Wallpaper, Small signage, templates and tags

Carte: New Logo and brand guidelines, Menus, Column artwork, Wallpaper, Small signage, templates and tags

Rathskeller: New Logo and brand guidelines, Menus, Column artwork, Wallpaper, Small signage, templates and tags
Six months after opening all 6 first floor dining units we are seeing and hearing great feedback. Students, faculty and staff and the community are coming back to Memorial Union and enjoying our spaces and menu offerings.

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