Outdoor UW 2016 Summer Campaign
Outdoor UW 2016 Summer Campaign
Outdoor UW 2016 Summer Campaign
Outdoor UW 2016 Summer Campaign
Outdoor UW 2016 Summer Campaign

Outdoor UW 2016 Summer Campaign

After a few solid years of summer paddling rentals and having established the new Outdoor UW brand (under which Wisconsin Hoofers and Wisconsin Basecamp and Outdoor Rentals all live), it was time in 2016 to refresh the look. With the Terrace reopening, it was the perfect time to refresh and align the Outdoor UW look towards the Terrace branding by heavily relying on icons. (The use of icons also helped us get away from showing photos of people and avoid the concerns about lack of diversity.)

Deliverables included:

  • Advertisements (Inside UW, Isthmus, student newspapers, and Facebook)
  • Digital signage
  • Sandwich boards and kiosk poster
  • Brochure
  • Web assets
  • Social media campaigns
  • Yoga-specific materials
    ◦ Flyer
    ◦ Digital signage
    ◦ Web assets

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