The purpose of this campaign was to showcase the variety of experiences at the Wisconsin Union from a first-person, student perspective. Most of the posts featured our various dining units. This was an ideal way to promote the restaurants in a storytelling manner. Putting a true face and name to the experience helped these posts reach an average of 11,882 people with an average engagement rate of 4.5%, which exceeds the average reach and engagement rate of our posts generally.
Units/Experiences featured:
Dining:
– Freshman 15;
– Giant pretzel;
– Breakfast;
– Piadina;
– Sunset Lounge Picnic;
– Cheese Curd Pizza;
– BBQ Stand;
– Campus Farmers Market Bag.
Programs
– Paint class;
– Terrace Art Zone;
– Free Art Friday;
– Terrace After Dark Monday Movie Night with WUD Film;
– SUP Squatch at Outdoor UW;
– SUP Yoga at Outdoor UW.