Social Media Intern Summer Experience 2017
Social Media Intern Summer Experience 2017
Social Media Intern Summer Experience 2017
Social Media Intern Summer Experience 2017
Social Media Intern Summer Experience 2017
Social Media Intern Summer Experience 2017
Social Media Intern Summer Experience 2017
Social Media Intern Summer Experience 2017
Social Media Intern Summer Experience 2017

Social Media Intern Summer Experience 2017

The purpose of this campaign was to showcase the variety of experiences at the Wisconsin Union from a first-person, student perspective. Most of the posts featured our various dining units. This was an ideal way to promote the restaurants in a storytelling manner. Putting a true face and name to the experience helped these posts reach an average of 11,882 people with an average engagement rate of 4.5%, which exceeds the average reach and engagement rate of our posts generally.

Units/Experiences featured:
Dining:
– Freshman 15;
– Giant pretzel;
– Breakfast;
– Piadina;
– Sunset Lounge Picnic;
– Cheese Curd Pizza;
– BBQ Stand;
– Campus Farmers Market Bag.

Programs
– Paint class;
– Terrace Art Zone;
– Free Art Friday;
– Terrace After Dark Monday Movie Night with WUD Film;
– SUP Squatch at Outdoor UW;
– SUP Yoga at Outdoor UW.

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