Wisconsin Union Marketing defines a new look for Sunburst Festival each year, to keep graphics feeling fresh and relevant. The event in 2016 was basically the same as in previous years.
First year and returning students came together to “discover” the Wisconsin Union, specifically Union South at the annual Sunburst Festival.
Held at Union South on Thursday, September 1, students enjoyed free food sampling from our dining units, acapella performances, bowling, billiards, rock climbing, a silent disco, henna body art, team trivia, improv, hip-hop lessons, pictures with Bucky and FREE Union t-shirts—the perennial favorite.
3 direct emails: Invitation, reminder, recap and photos
Themed printed day-of signage and wayfinding materials
Facebook event and timeline promos
Snapchat photo filter
Social Media campaign