At Sunburst Festival, first year and returning students come together to “discover” the Wisconsin Union, specifically Union South. Wisconsin Union Marketing defines a new look for Sunburst Festival each year, to keep graphics feeling fresh and relevant. The event program remains largely the same from year to year.
Held at Union South on Friday, September 1, students enjoyed free food sampling from our dining units, acapella performances, bowling, billiards, rock climbing, a silent disco, henna body art, team trivia, improv, hip-hop lessons, pictures with Bucky and FREE Union t-shirts—the perennial favorite.
Deliverables included3 direct emails: Invitation, reminder, event recap & photos; Banners; Flyers; Postcards; Themed printed day-of signage and wayfinding materials; Web promos; Digital signage; Facebook event and timeline promos; Snapchat photo filter; Social Media campaign.