Terrace 2016 Campaign
Terrace 2016 Campaign
Terrace 2016 Campaign
Terrace 2016 Campaign
Terrace 2016 Campaign
Terrace 2016 Campaign

Terrace 2016 Campaign

The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after a major renovation project – the largest in 30 years. As the Union welcomed our public back to the Terrace for the summer 2016 season, we looked to re-establish our place as the summer destination in Madison. Despite the large-scale renovation, our primary goal was to continue the connection our visitors already have and establish that same connections with new visitors. While much of the Terrace will be the same, additional programming, enhanced hospitality and improved accessibility will pave the way

Campaign deliverables:
New look concepts (x2) demonstrated by:

o CAMPUS
Digital signage
Email
Poster
Ads
Bascom signs

o MADISON COMMUNITY
Print Ad (full page)
Postcard
Social images (or memes – wouldn’t that be fun?)
Press kit

o COMBINED – gear towards community
Web presence
Video

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