Terrace After Dark 2016
Terrace After Dark 2016
Terrace After Dark 2016
Terrace After Dark 2016
Terrace After Dark 2016

Terrace After Dark 2016

We took the opportunity to update the Terrace After Dark look in 2016 because of the new Terrace branding. With a new program (Lakeside Family Films) and a different focus for our Thursday-Saturday headliners (local/Wisconsin bands), as well as icon-heavy Terrace branding, we used iconography and a literal take on “dark” to refresh the Terrace After Dark look. New this year to our suite of deliverables includes materials specifically created for the Film Committee as well as a branded template to provide bands who wish to promote their presence on the Terrace.

Deliverables included:

• Advertisements (Inside UW, Isthmus, student newspapers, and Facebook)
• Digital signage
• Kiosk poster
• Brochure (two versions: one specific to the program and one to match the Terrace branding suite)
• Web assets, including a Terrace After Dark branding bug placed on photos in the event calendar
• Monthly posters and flyers
• Weekend-specific materials (Graduation, 4th of July, Bastille Day)
• Film-specific materials
◦ Flyers
◦ Powerpoint templates for previews/screeners
◦ Web assets

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