We took the opportunity to update the Terrace After Dark look in 2016 because of the new Terrace branding. With a new program (Lakeside Family Films) and a different focus for our Thursday-Saturday headliners (local/Wisconsin bands), as well as icon-heavy Terrace branding, we used iconography and a literal take on “dark” to refresh the Terrace After Dark look. New this year to our suite of deliverables includes materials specifically created for the Film Committee as well as a branded template to provide bands who wish to promote their presence on the Terrace.

Deliverables included:

• Advertisements (Inside UW, Isthmus, student newspapers, and Facebook)
• Digital signage
• Kiosk poster
• Brochure (two versions: one specific to the program and one to match the Terrace branding suite)
• Web assets, including a Terrace After Dark branding bug placed on photos in the event calendar
• Monthly posters and flyers
• Weekend-specific materials (Graduation, 4th of July, Bastille Day)
• Film-specific materials
◦ Flyers
◦ Powerpoint templates for previews/screeners
◦ Web assets