With fierce summer programming competition from other entities, like Breese Stevens, Edgewater, Live on King, other paddling rental locations, and art making/craft bars, the focus for the 2017 Terrace season was to continue the push to re-establish our place as the summer destination in Madison.
In order to get our brand and message out to the Madison community, we purchased ad space in the Madison Metro buses. We purchased 100 interior ad cards and printed 5 different ad variations.
We also purchased a large ad space at the Dane County Airport.
Messaging featured the ways you could spend a day at the Terrace, from sunup to sundown.