The Campus Farmers Market look was already amazing but we were looking for a way to freshen things up in 2017 without completely overhauling the branding we started the previous year. Student designers came up with the idea to jazz up the old vegetable illustrations with bright neon colors. The end result made for a very visually appealing look that still allowed the previous year’s customers to recognize our trusted market branding. We used the new look to inform students about our weekly fall market by creating a suite of branded materials. Materials included banners, sheet handouts, flyers, website graphics, emails, digital signage and large kiosk posters.