Being midway through 2017, it was time to refresh the original Wheelhouse Studios brand established in 2014.
The logo and tag line of Create. Make. Do. will remain the same, as well as bright color blocks and consistent black embellishments. In an effort to make the brand more visual, large and attention grabbing images, and additional white space has been incorporated. This was accomplished by cutting course description copy and adjusting copy groupings.
Next steps in the refresh will include brand awareness information in varying advertisements. This will consist of listing categories of top selling courses (i.e. Jewelry Making, Calligraphy, Glass Art, Ceramics) to demonstrate the breadth of artmaking opportunities at Wheelhouse Studios.