The purpose of the “A Place Where All Can Play” campaign was to showcase to new and returning students that the Wisconsin Union and Wisconsin Union Directorate is the place to come for both fun and socializing as well as learning opportunities outside the classroom. This campaign reimagines all of the events and activities the Union offers and packages them as “play” — not just in the sense of “frivolous” recess play but as a way to destress, connect with others, and make new connections.
Deliverables included an entire suite of materials, from in-building displays to banners outside the building to a suite of flyer templates to use for event promotion to postcards, stickers, brochures, and digital signage to social media and web graphics and even more.
The simple design used high contrast colors and black & white photos of diverse people in the Union’s spaces actively living out the headlines, like “A Place to Make an Impact”; “A Place to Do More”; “A Place to Use Your Outside Voice” etc. The design drew people in with the simplicity and inspired and energized them with color.