Theater Genre Materials 17-18
The theater “genre” rack card suite broke the season artists into categories that would interest different audiences. […]
Wisconsin Union Theater Season Look 17-18
Building of the clean and streamlined look of 2016-2017, the 2017-2018 season look increases event detail hierarchy. […]
Sunburst Festival 2017
At Sunburst Festival, first year and returning students come together to “discover” the Wisconsin Union, specifically Union […]
Tudor Dinners 2017
With 2015 & 2016 events having been held at Union South to smaller crowds, we looked to […]
The Campus Farmers Market 2017
The Campus Farmers Market look was already amazing but we were looking for a way to freshen things […]
The Brat Stand Poster Giveaway
The Brat Stand was looking for a fun, unique way to celebrate National Brat Day in August. We […]
New BBQ Stand
The Wisconsin Union needed a name for the new BBQ restaurant on the Terrace that would complement the […]
Housewarming: Memorial Union 2017
The Memorial Union first floor reopened to the public in the late fall/early winter of 2016/17 after […]
Sunburst Festival 2016
Wisconsin Union Marketing defines a new look for Sunburst Festival each year, to keep graphics feeling fresh […]
Wheelhouse Studios Brand Refresh
Being midway through 2017, it was time to refresh the original Wheelhouse Studios brand established in 2014. […]
New Memorial Union Dining – first floor opening
In 2017, the Wisconsin Union opened several new restaurants, markets & cafes on the first level of […]
Terrace Summer Metro Bus and Airport Ads
With fierce summer programming competition from other entities, like Breese Stevens, Edgewater, Live on King, other paddling […]
“Bring on the Chairs” and the 2017 Terrace Season
The Terrace chairs are a harbinger of spring in Madison and a highly anticipated day for campus […]
Outdoor UW 2017 Lifestyle Look
Building upon the refreshed branding for Outdoor UW in 2016, we took it a step further and […]
Union South Meeting Room Art
Wisconsin Union’s Union South building has many meeting rooms which are named after various campus and state-wide attributes. This signage […]
Terrace Merchandise
The Terrace is a friendly, relaxed, and vibrant place to be in the summertime. When it came to merchandise, […]
Wisconsin Union Fall Campaign: PLAY
The purpose of the “A Place Where All Can Play” campaign was to showcase to new and returning students […]
Campus Farmer’s Market 2016
The purpose of this campaign was to connect the Campus Farmers Market to the student body in a fun […]
Daily Scoop Identity Update
Daily Scoop was part of the Memorial Union renovation project. While we kept the same name, we looked to […]
Graduation Campaign 2016
The Union offers events & activities for grads each year. This year we aimed to pull them […]
Outdoor UW 2016 Summer Campaign
After a few solid years of summer paddling rentals and having established the new Outdoor UW brand (under which […]
Terrace After Dark 2016
We took the opportunity to update the Terrace After Dark look in 2016 because of the new […]
Terrace 2016 Branding
The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]
Terrace 2016 Campaign
The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]
Terrace Map 2015
The Terrace. Beloved by all. Confusing to some. Where is the ice cream? Where does someone buy […]
Sunburst Festival 2015
First year and returning students were able to kick the year off right with the annual Sunburst […]
NCAA Game Watch
As the Badger Men’s Basketball marched their way to the Championship Game on Monday, April 6th, the […]
Best Place to Work
Assistant Director for Dining Services, Carl Korz, approached Marketing to come up with ideas to get more […]
Open Mic Poster Collabortative Project
In a successful collaboration, the Wisconsin Union Marketing and Graphics Department, WUD-Music and Wheelhouse Studios came together […]
Hoofer “Choose Your Next Adventure” Brochure
To highlight the new brand for Wisconsin Hoofers and the six Hoofer clubs and raise awareness of […]
Hoofer Resale Poster
The Hoofer Ski & Snowboard Club Resale is an annual sale that offers new and gently used […]
West Wing OPEN Campaign
To celebrate the opening of Memorial Union’s new west wing, we created a comprehensive marketing campaign. THEME […]
75th Anniversary of the Wisconsin Union Theater
This piece was created as a celebration of the 75th Anniversary of the Wisconsin Union Theater and […]
Madison World Music Festival 2014
The Madison World Music Festival was celebrated at The Memorial Union and at The Willy Street Fair […]
Sunburst Festival
Each Fall, the Wisconsin Union welcomes back UW-Madison students with two amazing celebrations. The Sunburst Festival showcases […]
Microcosm Café
Marketing was presented with an issue from the Badger Market’s Microcosm Café, located in the Microbial Science […]
Campus Event Services Branding
Campus Event Services new brand and identity. Colorful badges highlight the wide range of services (i.e. – […]
Wheelhouse Identity
A new identity for the Wheelhouse Studios located in Memorial Union. Taking as its cue the iconic chairs […]
Terrace Brat Stand
The new Brat Stand look creates a bright, welcoming place to grab lunch on the Terrace. Brats […]
Capital Cafe Identity
Capital Cafe restaurant updated logo and brand identity. The design strives for a more modern, fresh look to highlight Capital […]
