Theater Genre Materials 17-18

Theater Genre Materials 17-18

The theater “genre” rack card suite broke the season artists into categories that would interest different audiences. […]

Wisconsin Union Theater Season Look 17-18

Wisconsin Union Theater Season Look 17-18

Building of the clean and streamlined look of 2016-2017, the 2017-2018 season look increases event detail hierarchy. […]

Sunburst Festival 2017

Sunburst Festival 2017

At Sunburst Festival, first year and returning students come together to “discover” the Wisconsin Union, specifically Union […]

Tudor Dinners 2017

Tudor Dinners 2017

With 2015 & 2016 events having been held at Union South to smaller crowds, we looked to […]

The Campus Farmers Market 2017

The Campus Farmers Market 2017

The Campus Farmers Market look was already amazing but we were looking for a way to freshen things […]

The Brat Stand Poster Giveaway

The Brat Stand Poster Giveaway

The Brat Stand was looking for a fun, unique way to celebrate National Brat Day in August. We […]

New BBQ Stand

New BBQ Stand

The Wisconsin Union needed a name for the new BBQ restaurant on the Terrace that would complement the […]

Housewarming:  Memorial Union 2017

Housewarming: Memorial Union 2017

The Memorial Union first floor reopened to the public in the late fall/early winter of 2016/17 after […]

Sunburst Festival 2016

Sunburst Festival 2016

Wisconsin Union Marketing defines a new look for Sunburst Festival each year, to keep graphics feeling fresh […]

Wheelhouse Studios Brand Refresh

Wheelhouse Studios Brand Refresh

Being midway through 2017, it was time to refresh the original Wheelhouse Studios brand established in 2014. […]

New Memorial Union Dining – first floor opening

New Memorial Union Dining – first floor opening

In 2017, the Wisconsin Union opened several new restaurants, markets & cafes on the first level of […]

Terrace Summer Metro Bus and Airport Ads  

Terrace Summer Metro Bus and Airport Ads  

With fierce summer programming competition from other entities, like Breese Stevens, Edgewater, Live on King, other paddling […]

“Bring on the Chairs” and the 2017 Terrace Season

“Bring on the Chairs” and the 2017 Terrace Season

The Terrace chairs are a harbinger of spring in Madison and a highly anticipated day for campus […]

Outdoor UW 2017 Lifestyle Look

Outdoor UW 2017 Lifestyle Look

Building upon the refreshed branding for Outdoor UW in 2016, we took it a step further and […]

Union South Meeting Room Art

Union South Meeting Room Art

Wisconsin Union’s Union South building has many meeting rooms which are named after various campus and state-wide attributes. This signage […]

Terrace Merchandise

Terrace Merchandise

The Terrace is a friendly, relaxed, and vibrant place to be in the summertime. When it came to merchandise, […]

Wisconsin Union Fall Campaign: PLAY

Wisconsin Union Fall Campaign: PLAY

The purpose of the “A Place Where All Can Play” campaign was to showcase to new and returning students […]

Campus Farmer’s Market 2016

Campus Farmer’s Market 2016

The purpose of this campaign was to connect the Campus Farmers Market to the student body in a fun […]

Daily Scoop Identity Update

Daily Scoop Identity Update

Daily Scoop was part of the Memorial Union renovation project. While we kept the same name, we looked to […]

Graduation Campaign 2016

Graduation Campaign 2016

The Union offers events & activities for grads each year. This year we aimed to pull them […]

Outdoor UW 2016 Summer Campaign

Outdoor UW 2016 Summer Campaign

After a few solid years of summer paddling rentals and having established the new Outdoor UW brand (under which […]

Terrace After Dark 2016

Terrace After Dark 2016

We took the opportunity to update the Terrace After Dark look in 2016 because of the new […]

Terrace 2016 Branding

Terrace 2016 Branding

The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]

Terrace 2016 Campaign

Terrace 2016 Campaign

The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]

Terrace Map 2015

Terrace Map 2015

The Terrace. Beloved by all.  Confusing to some. Where is the ice cream?   Where does someone buy […]

Sunburst Festival 2015

Sunburst Festival 2015

First year and returning students were able to kick the year off right with the annual Sunburst […]

NCAA Game Watch

NCAA Game Watch

As the Badger Men’s Basketball marched their way to the Championship Game on Monday, April 6th, the […]

Best Place to Work

Best Place to Work

Assistant Director for Dining Services, Carl Korz, approached Marketing to come up with ideas to get more […]

Open Mic Poster Collabortative Project

Open Mic Poster Collabortative Project

In a successful collaboration, the Wisconsin Union Marketing and Graphics Department, WUD-Music and Wheelhouse Studios came together […]

Hoofer “Choose Your Next Adventure” Brochure

Hoofer “Choose Your Next Adventure” Brochure

To highlight the new brand for Wisconsin Hoofers and the six Hoofer clubs and raise awareness of […]

Hoofer Resale Poster

Hoofer Resale Poster

The Hoofer Ski & Snowboard Club Resale is an annual sale that offers new and gently used […]

West Wing OPEN Campaign

West Wing OPEN Campaign

To celebrate the opening of Memorial Union’s new west wing, we created a comprehensive marketing campaign. THEME […]

75th Anniversary of the Wisconsin Union Theater

75th Anniversary of the Wisconsin Union Theater

This piece was created as a celebration of the 75th Anniversary of the Wisconsin Union Theater and […]

Madison World Music Festival 2014

Madison World Music Festival 2014

The Madison World Music Festival was celebrated at The Memorial Union and at The Willy Street Fair […]

Sunburst Festival

Sunburst Festival

Each Fall, the Wisconsin Union welcomes back UW-Madison students with two amazing celebrations. The Sunburst Festival showcases […]

Microcosm Café

Microcosm Café

Marketing was presented with an issue from the Badger Market’s Microcosm Café, located in the Microbial Science […]

Campus Event Services Branding

Campus Event Services Branding

Campus Event Services new brand and identity. Colorful badges highlight the wide range of services (i.e.  – […]

Wheelhouse Identity

Wheelhouse Identity

A new identity for the Wheelhouse Studios located in Memorial Union. Taking as its cue the iconic chairs […]

Terrace Brat Stand

Terrace Brat Stand

The new Brat Stand look creates a bright, welcoming place to grab lunch on the Terrace. Brats […]

Capital Cafe Identity

Capital Cafe Identity

Capital Cafe restaurant updated logo and brand identity. The design strives for  a more modern, fresh look to highlight Capital […]

Badger Bash

Badger Bash

Badger Bash banners. Fall 2013