Sunset Slam 2017

Sunset Slam 2017

The second annual Sunset Slam occurred in 2017, featuring the Wisconsin Union Directorate committees and their programming […]

Wisconsin Union Theater Season Look 17-18

Wisconsin Union Theater Season Look 17-18

Building of the clean and streamlined look of 2016-2017, the 2017-2018 season look increases event detail hierarchy. […]

Sunburst Festival 2017

Sunburst Festival 2017

At Sunburst Festival, first year and returning students come together to “discover” the Wisconsin Union, specifically Union […]

Tudor Dinners 2017

Tudor Dinners 2017

With 2015 & 2016 events having been held at Union South to smaller crowds, we looked to […]

The Campus Farmers Market 2017

The Campus Farmers Market 2017

The Campus Farmers Market look was already amazing but we were looking for a way to freshen things […]

The Brat Stand Poster Giveaway

The Brat Stand Poster Giveaway

The Brat Stand was looking for a fun, unique way to celebrate National Brat Day in August. We […]

March Madness 2017

March Madness 2017

Our annual March Madness at the Union campaign aims to engage students and drive business to our dining […]

Housewarming:  Memorial Union 2017

Housewarming: Memorial Union 2017

The Memorial Union first floor reopened to the public in the late fall/early winter of 2016/17 after […]

Sunburst Festival 2016

Sunburst Festival 2016

Wisconsin Union Marketing defines a new look for Sunburst Festival each year, to keep graphics feeling fresh […]

Finals Frenzy 2017 (fall and spring) 

Finals Frenzy 2017 (fall and spring) 

Finals Frenzy is our way of thanking the students for a great semester, while opening our doors as […]

“Bring on the Chairs” and the 2017 Terrace Season

“Bring on the Chairs” and the 2017 Terrace Season

The Terrace chairs are a harbinger of spring in Madison and a highly anticipated day for campus […]

Outdoor UW 2017 Lifestyle Look

Outdoor UW 2017 Lifestyle Look

Building upon the refreshed branding for Outdoor UW in 2016, we took it a step further and […]

Madison World Music Festival 2016

Madison World Music Festival 2016

The Madison World Music Festival is an annual event that spans an entire weekend, paying homage to music throughout […]

Wisconsin Union Fall Campaign: PLAY

Wisconsin Union Fall Campaign: PLAY

The purpose of the “A Place Where All Can Play” campaign was to showcase to new and returning students […]

Graduation Campaign 2016

Graduation Campaign 2016

The Union offers events & activities for grads each year. This year we aimed to pull them […]

Outdoor UW 2016 Summer Campaign

Outdoor UW 2016 Summer Campaign

After a few solid years of summer paddling rentals and having established the new Outdoor UW brand (under which […]

Terrace 2016 Branding

Terrace 2016 Branding

The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]

Terrace 2016 Campaign

Terrace 2016 Campaign

The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]

NCAA Game Watch

NCAA Game Watch

As the Badger Men’s Basketball marched their way to the Championship Game on Monday, April 6th, the […]

Best Place to Work

Best Place to Work

Assistant Director for Dining Services, Carl Korz, approached Marketing to come up with ideas to get more […]

Open Mic Poster Collabortative Project

Open Mic Poster Collabortative Project

In a successful collaboration, the Wisconsin Union Marketing and Graphics Department, WUD-Music and Wheelhouse Studios came together […]

Hoofer “Choose Your Next Adventure” Brochure

Hoofer “Choose Your Next Adventure” Brochure

To highlight the new brand for Wisconsin Hoofers and the six Hoofer clubs and raise awareness of […]

Hoofer Resale Poster

Hoofer Resale Poster

The Hoofer Ski & Snowboard Club Resale is an annual sale that offers new and gently used […]

West Wing OPEN Campaign

West Wing OPEN Campaign

To celebrate the opening of Memorial Union’s new west wing, we created a comprehensive marketing campaign. THEME […]

75th Anniversary of the Wisconsin Union Theater

75th Anniversary of the Wisconsin Union Theater

This piece was created as a celebration of the 75th Anniversary of the Wisconsin Union Theater and […]

Finals Survival Guide Campaign

Finals Survival Guide Campaign

To promote the Wisconsin Union buildings as the ultimate study spots for finals, a student-oriented design was […]

Campus Event Services Branding

Campus Event Services Branding

Campus Event Services new brand and identity. Colorful badges highlight the wide range of services (i.e.  – […]

Memoria Union Traffic Campaign

Memoria Union Traffic Campaign

These pieces helped patrons get to Memorial Union during construction. They were a bold, colorful way to […]

Terrace Brat Stand

Terrace Brat Stand

The new Brat Stand look creates a bright, welcoming place to grab lunch on the Terrace. Brats […]

Campus Farmers Market

Campus Farmers Market

The graphics for the Campus Farmers Market creates a organic and natural look that supports the mission […]

Capital Cafe Identity

Capital Cafe Identity

Capital Cafe restaurant updated logo and brand identity. The design strives for  a more modern, fresh look to highlight Capital […]

WU Annual 2013

WU Annual 2013

Wisconsin Union Annual 2013 Year in review booklet featuring Wisconsin Union stories from the last year. View […]

MU & US Bash Promo Tshirt 2013

MU & US Bash Promo Tshirt 2013

A hip, abstract and fun to wear t-shirt for students. The convergence of triangles in the design […]

Terrace Pole Banners

Terrace Pole Banners

These banners use historical and recent photos to convey the emotional aspect of the Terrace brand.  The […]

Badger Bash

Badger Bash

Badger Bash banners. Fall 2013