Sunset Slam 2017
The second annual Sunset Slam occurred in 2017, featuring the Wisconsin Union Directorate committees and their programming […]
Wisconsin Union Theater Season Look 17-18
Building of the clean and streamlined look of 2016-2017, the 2017-2018 season look increases event detail hierarchy. […]
Sunburst Festival 2017
At Sunburst Festival, first year and returning students come together to “discover” the Wisconsin Union, specifically Union […]
Tudor Dinners 2017
With 2015 & 2016 events having been held at Union South to smaller crowds, we looked to […]
The Campus Farmers Market 2017
The Campus Farmers Market look was already amazing but we were looking for a way to freshen things […]
March Madness 2017
Our annual March Madness at the Union campaign aims to engage students and drive business to our dining […]
Sunburst Festival 2016
Wisconsin Union Marketing defines a new look for Sunburst Festival each year, to keep graphics feeling fresh […]
Wheelhouse Studios Brand Refresh
Being midway through 2017, it was time to refresh the original Wheelhouse Studios brand established in 2014. […]
Finals Frenzy 2017 (fall and spring)
Finals Frenzy is our way of thanking the students for a great semester, while opening our doors as […]
New Memorial Union Dining – first floor opening
In 2017, the Wisconsin Union opened several new restaurants, markets & cafes on the first level of […]
Terrace Summer Metro Bus and Airport Ads
With fierce summer programming competition from other entities, like Breese Stevens, Edgewater, Live on King, other paddling […]
Union South Meeting Room Art
Wisconsin Union’s Union South building has many meeting rooms which are named after various campus and state-wide attributes. This signage […]
Madison World Music Festival 2016
The Madison World Music Festival is an annual event that spans an entire weekend, paying homage to music throughout […]
Wisconsin Union Fall Campaign: PLAY
The purpose of the “A Place Where All Can Play” campaign was to showcase to new and returning students […]
Campus Farmer’s Market 2016
The purpose of this campaign was to connect the Campus Farmers Market to the student body in a fun […]
Daily Scoop Identity Update
Daily Scoop was part of the Memorial Union renovation project. While we kept the same name, we looked to […]
Graduation Campaign 2016
The Union offers events & activities for grads each year. This year we aimed to pull them […]
Outdoor UW 2016 Summer Campaign
After a few solid years of summer paddling rentals and having established the new Outdoor UW brand (under which […]
Terrace 2016 Branding
The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]
Terrace 2016 Campaign
The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]
Terrace Map 2015
The Terrace. Beloved by all. Confusing to some. Where is the ice cream? Where does someone buy […]
NCAA Game Watch
As the Badger Men’s Basketball marched their way to the Championship Game on Monday, April 6th, the […]
Best Place to Work
Assistant Director for Dining Services, Carl Korz, approached Marketing to come up with ideas to get more […]
Open Mic Poster Collabortative Project
In a successful collaboration, the Wisconsin Union Marketing and Graphics Department, WUD-Music and Wheelhouse Studios came together […]
Hoofer Resale Poster
The Hoofer Ski & Snowboard Club Resale is an annual sale that offers new and gently used […]
West Wing OPEN Campaign
To celebrate the opening of Memorial Union’s new west wing, we created a comprehensive marketing campaign. THEME […]
Madison World Music Festival 2014
The Madison World Music Festival was celebrated at The Memorial Union and at The Willy Street Fair […]
Finals Survival Guide Campaign
To promote the Wisconsin Union buildings as the ultimate study spots for finals, a student-oriented design was […]
Memoria Union Traffic Campaign
These pieces helped patrons get to Memorial Union during construction. They were a bold, colorful way to […]
Terrace Brat Stand
The new Brat Stand look creates a bright, welcoming place to grab lunch on the Terrace. Brats […]
Campus Farmers Market
The graphics for the Campus Farmers Market creates a organic and natural look that supports the mission […]
Capital Cafe Identity
Capital Cafe restaurant updated logo and brand identity. The design strives for a more modern, fresh look to highlight Capital […]