Sunset Slam 2017

Sunset Slam 2017

The second annual Sunset Slam occurred in 2017, featuring the Wisconsin Union Directorate committees and their programming […]

Wisconsin Union Theater Season Look 17-18

Wisconsin Union Theater Season Look 17-18

Building of the clean and streamlined look of 2016-2017, the 2017-2018 season look increases event detail hierarchy. […]

Sunburst Festival 2017

Sunburst Festival 2017

At Sunburst Festival, first year and returning students come together to “discover” the Wisconsin Union, specifically Union […]

Tudor Dinners 2017

Tudor Dinners 2017

With 2015 & 2016 events having been held at Union South to smaller crowds, we looked to […]

The Campus Farmers Market 2017

The Campus Farmers Market 2017

The Campus Farmers Market look was already amazing but we were looking for a way to freshen things […]

March Madness 2017

March Madness 2017

Our annual March Madness at the Union campaign aims to engage students and drive business to our dining […]

Sunburst Festival 2016

Sunburst Festival 2016

Wisconsin Union Marketing defines a new look for Sunburst Festival each year, to keep graphics feeling fresh […]

Wheelhouse Studios Brand Refresh

Wheelhouse Studios Brand Refresh

Being midway through 2017, it was time to refresh the original Wheelhouse Studios brand established in 2014. […]

Finals Frenzy 2017 (fall and spring) 

Finals Frenzy 2017 (fall and spring) 

Finals Frenzy is our way of thanking the students for a great semester, while opening our doors as […]

New Memorial Union Dining – first floor opening

New Memorial Union Dining – first floor opening

In 2017, the Wisconsin Union opened several new restaurants, markets & cafes on the first level of […]

Terrace Summer Metro Bus and Airport Ads  

Terrace Summer Metro Bus and Airport Ads  

With fierce summer programming competition from other entities, like Breese Stevens, Edgewater, Live on King, other paddling […]

Union South Meeting Room Art

Union South Meeting Room Art

Wisconsin Union’s Union South building has many meeting rooms which are named after various campus and state-wide attributes. This signage […]

Madison World Music Festival 2016

Madison World Music Festival 2016

The Madison World Music Festival is an annual event that spans an entire weekend, paying homage to music throughout […]

Wisconsin Union Fall Campaign: PLAY

Wisconsin Union Fall Campaign: PLAY

The purpose of the “A Place Where All Can Play” campaign was to showcase to new and returning students […]

Campus Farmer’s Market 2016

Campus Farmer’s Market 2016

The purpose of this campaign was to connect the Campus Farmers Market to the student body in a fun […]

Daily Scoop Identity Update

Daily Scoop Identity Update

Daily Scoop was part of the Memorial Union renovation project. While we kept the same name, we looked to […]

Graduation Campaign 2016

Graduation Campaign 2016

The Union offers events & activities for grads each year. This year we aimed to pull them […]

Outdoor UW 2016 Summer Campaign

Outdoor UW 2016 Summer Campaign

After a few solid years of summer paddling rentals and having established the new Outdoor UW brand (under which […]

Terrace 2016 Branding

Terrace 2016 Branding

The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]

Terrace 2016 Campaign

Terrace 2016 Campaign

The Memorial Union Terrace is reopened to the public in the late spring/early summer of 2016 after […]

Terrace Map 2015

Terrace Map 2015

The Terrace. Beloved by all.  Confusing to some. Where is the ice cream?   Where does someone buy […]

NCAA Game Watch

NCAA Game Watch

As the Badger Men’s Basketball marched their way to the Championship Game on Monday, April 6th, the […]

Best Place to Work

Best Place to Work

Assistant Director for Dining Services, Carl Korz, approached Marketing to come up with ideas to get more […]

Open Mic Poster Collabortative Project

Open Mic Poster Collabortative Project

In a successful collaboration, the Wisconsin Union Marketing and Graphics Department, WUD-Music and Wheelhouse Studios came together […]

Hoofer Resale Poster

Hoofer Resale Poster

The Hoofer Ski & Snowboard Club Resale is an annual sale that offers new and gently used […]

West Wing OPEN Campaign

West Wing OPEN Campaign

To celebrate the opening of Memorial Union’s new west wing, we created a comprehensive marketing campaign. THEME […]

Madison World Music Festival 2014

Madison World Music Festival 2014

The Madison World Music Festival was celebrated at The Memorial Union and at The Willy Street Fair […]

Finals Survival Guide Campaign

Finals Survival Guide Campaign

To promote the Wisconsin Union buildings as the ultimate study spots for finals, a student-oriented design was […]

Memoria Union Traffic Campaign

Memoria Union Traffic Campaign

These pieces helped patrons get to Memorial Union during construction. They were a bold, colorful way to […]

Terrace Brat Stand

Terrace Brat Stand

The new Brat Stand look creates a bright, welcoming place to grab lunch on the Terrace. Brats […]

Campus Farmers Market

Campus Farmers Market

The graphics for the Campus Farmers Market creates a organic and natural look that supports the mission […]

Capital Cafe Identity

Capital Cafe Identity

Capital Cafe restaurant updated logo and brand identity. The design strives for  a more modern, fresh look to highlight Capital […]